"From day one we have valued their professional approach and their ability to adapt to our needs. Their team is responsive, committed, and highly effective."
Javier Pradas –
Representative of AWWG
Key Metrics
+15 years
of strategic collaboration
48 Hours
in steaming, storage, and dispatch processes
+3,000 m² additional
of logistics capacity implemented in just 2 months
100% technological adaptation
with external systems
Escala tu marca sin límites
Pepe Jeans x Sevica: over 15 years of strategic collaboration
Since its founding in 1973, Pepe Jeans has established itself as an iconic denim brand, recognized globally for its authentic style and commitment to quality. As part of the AWWG group, it also manages other brands such as Tommy Hilfiger, Hackett, and Façonnable, operating across multiple channels: retail, multi-brand, and wholesale. This diversity requires an agile, flexible, and highly efficient supply chain. To achieve this, Pepe Jeans has relied on Sevica as its logistics partner for over 14 years.
We had the privilege of interviewing Javier Pradas, representative of AWWG, to learn how the collaboration with Sevica has transformed its logistics operations, improved the customer experience, and enhanced the scalability of the business.
Being able to receive, iron, store, and dispatch in such a short time ensures an optimal flow, something our clients greatly appreciate.”
— Javier Pradas
Representative of PEPE JEANS
Key Metrics
+15 years
of strategic partnership
48 Hours
in vaporisation, storage, and shipping processes
+3,000 m² additional
of logistics capacity implemented in just 2 months
100% technological adaptation
to external systems
Grow your brand without limits
An additional 3,000 m² operational in just 2 months
With the brand’s growth and the increasing logistical demands each season, AWWG launched an ambitious challenge: to set up a new logistics platform to add an additional 3,000 m² in record time. Sevica responded swiftly, launching the operation in just two months without compromising service quality.
Quick delivery = happy customer
Thanks to Sevica’s advanced infrastructure—which includes key processes such as immediate steaming and dispatch within a maximum of 48 hours—Pepe Jeans ensures a constant, reliable, and fast delivery flow. This has resulted in a significant improvement in end-customer satisfaction, a key factor for their loyalty.
Results that make an impact: efficiency and speed
Thanks to the steaming setup, Pepe Jeans can:
- Receive product
- Steam it
- Add it to stock
- And have it delivered in only 2 days
Technology and tailored adaptation
One of the aspects most appreciated by AWWG is Sevica’s ability to adapt its systems to the client’s specific needs. Despite having its own tracking tools, Sevica has developed integrations with external platforms to ensure full compatibility and enhance traceability and operational efficiency.
A relationship based on trust and transparency
For more than a decade, the relationship between Pepe Jeans and Sevica has been characterised by transparent communication and a shared vision of continuous improvement. This collaboration has enabled the brand to anticipate market demands, adapt to changes in volume, and operate with pinpoint accuracy each season.
I would recommend Sevica without hesitation to other fashion brands. Their personalised approach, adaptability, and attention to detail make a significant difference in this industry."
Pepe Jeans expands its logistics while maintaining quality
Thanks to its partnership with Sevica, Pepe Jeans has not only improved its operational efficiency but also gained the capacity to grow without compromising the customer experience. In a sector where speed, flexibility, and trust are everything, having a logistics partner like Sevica has been key to maintaining its market leadership.
Ready to take your logistics to the next level?
Speak to a fulfilment expert and discover how we can help you scale your fashion brand with tailored solutions, adaptable technology, and operations designed for success.